Story Teller

Story Teller (sold as Story Time in Australia and New Zealand. In Italy Story Teller 1 was sold as I Raccontastorie while Story Teller 2 as C’era una volta) was a magazine partwork published by Marshall Cavendish between 1982 and 1985.

The original Story Teller was released from December 1982 and throughout 1983 as a fortnightly partwork. Each magazine contained a selection of children’s stories, some traditional folk tales like “Anansi the Spiderman”, some children’s tales such as Gobbolino, the Witch’s Cat, and some contemporary works written especially for the series, like “Timbertwig”. Most issues contained a poem or two, as well. The stories were accompanied by lavish colour artwork, and inside each issue was an offer to purchase custom made binders for the magazine as well as cases to hold the tapes. Each issue of Story Teller came with a cover-mounted cassette tape containing a reading of the stories, complete with music and sound effects. What set Story Teller apart from other partworks was the stories were read by professional actors and celebrities of the time, including Richard Briers, Sheila Hancock, Derek Jacobi, and Nigel Lambert.

Two distinguishing features of the audio cassettes were the “Story Teller” jingle that introduced and ended each tape and the characteristic “ping” that sounded when the time came to turn the pages to encourage children to read along. The “Story Teller” jingle is an existing track called “Children’s Carnival” by Ted Atking and Alain Feanch.[1][2]

Longer stories were split over multiple issues to encourage parents to buy the next issue. These were referred to as Story Teller Serials. As one serial came to end, another would start. Many of these would be simple two-part stories, but a selection of stories (usually well-known ones such as Peter Pan and the Wizard of Oz) were spread over several issues. Pinocchio was the longest serial, with seven installments.

The original collection was 26 issues long with each tape lasting up to 45 minutes. An exception was issue 26, which was 90 minutes long because it also contained the special preview issue for Story Teller 2, which immediately followed the original series.

(The New Zealand and Australian Story Time only ran for 1 series, so the final Issue 26 was the standard 45 minutes long and did not feature the special preview for the next series. This was the sole difference between its UK counterpart; the cassettes and artwork were otherwise identical. Similarly, the cassette carry case was available in Australia. However, in New Zealand, a smaller box was provided, made out of cardboard wrapped in a red plastic with small domes at the corners joining it all together and a piece of Velcro for the flap on the top).

Story Teller 2, which was previewed in issue 26 of the original Story Teller series in the UK, continued the tradition of the original by combining traditional and contemporary children’s stories. (In New Zealand and Australia, Story Time only ran for 1 series.)

Magazines and mp3 soundfiles.

Story Teller 1 Part 01

British Comics

Story Teller

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