Smash Hits

Smash Hits was a British music magazine aimed at young adults, originally published by EMAP. It ran from 1978 to 2006, and after initially appearing monthly, was issued fortnightly during most of that time. The name survived as a brand for a spin-off digital television channel, now named Box Hits, and website. A digital radio station was also available but closed on 5 August 2013.

Smash Hits featured the lyrics of latest hits and interviews with big names in music. It was initially published monthly, then went fortnightly. The style of the magazine was initially serious, but from around the mid-1980s onwards became one of ever-increasing irreverence. Its interviewing technique was novel at the time and, rather than looking up to the big names, it often made fun of them, asking strange questions rather than talking about their music.

Created by journalist Nick Logan, the title was launched in 1978 and appeared monthly for its first few months. He based the idea on a songwords magazine that his sister used to buy, but which was of poor quality. His idea being to launch a glossy-looking magazine which also contained songwords as its mainstay. The publisher was Emap, which was a small-time publisher based in Peterborough and the magazine was originally titled Disco Fever, before they settled on Smash Hits.

Smash Hits launched the career of many journalists including Radio Times editor Mark Frith. Other well-known writers have included Dave Rimmer, Mark Ellen (who went on to launch Q, Mojo and Word), Steve Beebee, Chris Heath, Tom Hibbert and Miranda Sawyer. Neil Tennant of the Pet Shop Boys also worked as a writer and assistant editor, and once claimed that had he not become a pop star, he would likely have pursued his ambition to become editor.

The magazine was also available in Continental Europe, especially in Germany where the issues could be bought at railway stations or airports, whilst the title was licensed for a French version in the 1990s. There were other licensed versions in the magazine’s history. In 1984, an Australian version was created and proved just as successful for that new market as the original had back in Britain, whilst in the United States, a version was published during the 1980s under the title Star Hits, drawing articles from the British version.

It was published by Emap, who also use the name for one of their digital television services, and for a digital radio station. The brand also covered the annual Smash Hits Poll Winners Party, an awards ceremony voted for by readers of the magazine.

The magazine’s sales peaked during the late 1980s. In the early part of the decade it was regularly selling 500,000 copies per issue, which had risen to over one million by 1989. Sales began to drop during the 1990s and by 1996 it was reported that sales were dropping roughly 100,000 per year. By the time of its demise, it was down to 120,000.

Smash Hits 27x 1978,1979

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Smash Hits 23x 1980

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Smash Hits 11x 1981

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Smash Hits 25x 1982

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Smash Hits 26x 1983

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Smash Hits 26x 1984

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Smash Hits 27x 1985

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Smash Hits 25x 1986

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Smash Hits 26x 1987

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Smash Hits 16x 1988

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